Havas: Inside the consumer movement to optimise health
When you are researching, writing, editing and proofing your own content, it can be hard to see the wood for the trees. I often collaborate with other writers to help refine their creative output.
I supported author and futurist Lucie Greene on the Superhuman trends report she wrote for creative agency, Havas. I edited the copy for her long form inaugural study, which examined the growing trend among consumers – particularly Millennials – who are actively optimising their health in innovative ways.
