FT Professional: How AI is transforming market intelligence
AI marks a significant paradigm shift for us all as it reshapes the concept of leadership and the role of decision making across multiple industry sectors.
I worked with FT Longitude to produce a report about how companies view the role of AI in strategic decision making and market intelligence. It supported the launch of AskFT, an AI-powered feature for FT Professional subscribers that answers questions by searching and summarising trusted Financial Times journalism.
The report was hosted on FT Pro's website and shared with existing and prospective clients. It included quantitative research with FT subscribers and insights from expert interviews about how AI is changing the way clients view their proposition, services and fees.
