FT Longitude: How financial institutions are using data to drive smarter business decisions


Having the right information when and where you need it is business critical in today’s ever-expanding data universe.  

I was commissioned by FT Longitude to write a report on data-led decision making in financial services for a global financial infrastructure and data provider client. The project involved both interviewee outreach and interviews with seven industry experts operating in asset management, investment banking, and portfolio management, including CTOs, CDOs, and senior executives in data science and innovation.

Using their insights, I wrote a long form report that was hosted on the client’s website, and a series of shorter spin-off pieces that were hosted and promoted by FT.com.  

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